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NEWSLETTER | MOST INFLUENTIAL WOMEN

Taking Off To Sunny Horizons

Carla da Silva, Air Mauritius Regional Manager: Southern Africa and Latin America, has 17 years’ experience in the aviation industry. She personally takes on the task of ensuring that employees are developed through mentoring and constant movement, and that they are actively involved in the company’s programmes. Carla embarked on her aviation career as a South African Airways (SAA) air hostess and today holds the position of Vice President of the Board of Airline Representatives of South Africa (BARSA), is a trustee of the Aviation Co-ordination Services, and is a Director of Air Mauritius SA (Pty) Ltd. In her private capacity, Carla is actively involved in raising funds for a very worthy cause. Also supporting at a corporate level, and in her prominent positioning within the aviation sector, Carla is passionate about Women of Worth (WOW), which cares for thousands of orphaned children and abused women, on an annual basis.

 

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A Secure Platform for Sound Income Generation

With the launch of a platform called Cambist, a unique opportunity to provide secure income generation and a healthy return to those purchasing good debt contracts was born. Magda van der Merwe explains that Cambist provides a win-win platform for the purchaser of the good debt. The main aim of the online platform is transformation of debt into an opportunity for 19.5% returns to be paid out over a short-term period to the new owner of the contract. Although this may sound like opportunities for large companies only, Magda stresses the fact that it is a unique opportunity for the man on the street to generate secure income, conveniently, online. Magda describes her role at Cambist as well as the highlights she has experienced: “I am the manager at Cambist and I launched this product for the company. My highlight would definitely be that of having facilitated R200 million worth of contracts on the platform in just over a year.”

 

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Resilience after the Recession

Even after the eventual economic recovery, heightened uncertainty and volatility will remain permanent features of the business environment. As a result, resilience – the on-going ability to anticipate and adapt to critical strategic shifts – will become an increasingly important driver of future competitive advantage. Given the likelihood that the strategic environment will remain uncertain even after the recovery, the company must institutionalise the lessons learned during the downturn. While the effects of the recession continue to be felt, there are ways in which those businesses that did not weather the storm of recession so well can get back onto their feet and into winning ways. Craig Malloy, the Chief Executive Officer of Bloomfire, a company that offers knowledge sharing applications for teams and organisations, says it would be folly to isolate the effects of the recession to one region as, felt worldwide in varying degrees, the solutions to surviving and being resilient in a post recessionary period apply.

 

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Gyms versus Health Clubs

A momentary thought might lead one to believe that gymnasiums and health clubs are one and the same. Both offer guests the services of engaging in sports activities and of interacting with one another, but the experience taken from each differs. Consequently, one may find that belonging to either one or the other may be more suited to people with certain lifestyles. The word ‘gymnasium’ in Ancient Greek meant a ‘place to be naked’. In Ancient Greece, gymnasiums were used as centres for boys to ‘get physical’ and for intellectual pursuits. The first public gymnasium dates back to 1847 and was to be found in Paris. Today, gyms are primarily exercise centres. They appear daunting to those who do not enjoy a casual, informal and self-directed approach to group exercise, but they provide health services that allow one to engage in physical activities.

 

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