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NEWSLETTER | WOMEN IN MOTION

Boxing Clever

According to Ezemvelo KZN Wildlife’s Sphelele Luthuli, any challenge you confront in your professional career can be surmounted. If you approach it with the right mind set it can be an opportunity for you to strengthen your skills. In fact, this philosophy has taken Luthuli from relatively humble beginnings in the advertising industry to her current role as Marketing and Sales Manager Commercial Services at Ezemvelo KZN Wildlife. “When you are tapping into a new space, particularly one that has been male dominated for a long time, it is a tremendous benefit to your own self-esteem if you view it as an exciting challenge,” she reveals. Not only does she believe this approach will help keep your energy levels up, it will also help keep you focused, ensuring that the contributions you make add value to the enterprise’s overall goals.

 

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Social Media: The Battle of the Sexes

The evolution of technology in general, and the advent of the smartphone among other gadgets and the social media in particular, has meant that even the most change-resistant people are using social media at some level in their lives. As the age-old battle of the sexes continues, the social media has made for an interesting playing field for men and women. The question that arises is whether men, who are traditionally regarded as being dominant in a patriarchal society, are a dominant force in the fast-paced social-media world. Or are the women, who are very quick to adopt new products and services, ruling the roost in this sphere? Is it, or is it not, a battle of the sexes in the social-media arena?

 

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Four Reasons Africa Needs More Women Leaders 

Historically, many women enter the corporate space believing they need to be aggressive and dominating, qualities believed to be in male leaders, to get ahead. However, a woman stands a better chance at climbing the corporate ladder successfully if she does not act like a man, but in fact embraces her feminine side. Despite the natural leadership potential of women, a 2012 Harvard Business Review article reported that while women make up half of the work force, once at the CEO level only 3% to 4% worldwide are women. Closer to home, only 20% of companies listed on the Johannesburg Stock Exchange (JSE) are led by women. Men have always emerged as – or been encouraged to be - leaders, but perhaps a better balance needs to be achieved between feminine and masculine in the ‘C’ suite. Is this just a matter of gender affirmative action, or are there real benefits for why women should be encouraged to climb the leadership ladder?

 

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